Hugh Holland started photographing skateboarders on in 1975. During the next three years, he captured the experiences of various tribes of tawny, young revolutionaries, whose lives were shaped by the sun-bleached Los Angeles’s suburbs—from the San Fernando Valley to Venice Beach. The pictures really captures the whole skater lifestyle. Don’t you agree!?
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Check out beautiful Olga K by Angelo D’Agostino for Fashion Gone Rouge most recent Exclusive. Olga takes on a feminine, ladylike yet dark and mysterious look. She is also given a bit of a modern edge with a sleek hair cut. Isn’t it fun how you can mix different styles like this!?
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We love to spread joy and laughter, and we sure did last night! Walking around downtown in our ‘Björn-Borg-says-JA-to-no-underwear-pants’ we surprised christmas shoppers with a little christmas gift from Björn Borg!
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Are you ready for Santa? We sure are here at the office! Our lovely receptionist has decorated the christmastree with discoballs and underwear (naturally!), we have giant lamps shaped like christmasballs covered in Björn Borg prints, and gifts wrapped in bra string and branded waistbands (what else would we use?)! So, how do you like our decorations??
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Christmas is almost here! Of you don’t know what to get her yet, here is some inspiration..
Find more christmas gifts here!
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Checks seem to be big next spring! The above pictures are from Louis Vuitton SS12 fashion show.
Why not follow through on this trend completely? (All the way to your undies…!!) Check out our Björn Borg checks!
Order them here today!
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It’s no secret, we at Björn Borg love color. We are surrounded by bright colors and inspiration all day and it really is a ‘pick up’ if you’re not having the best of days! 
Check out this lovely inspiration! This is an editorial from Fashion Gone Rouge with Anna Martynova by Renata Paskal.
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Yesterday was Ladies Night in our flagship store on Sergelgatan in Stockholm. Champaign, popcorn, music, lace lingerie, colorful undies, inspiration and shopping! And to top it off, an inspiring presentation from designer Stella Valentino and product manager Anna Pehrson from the Ladies Underwear Division at the HQ. What more could a lady ask for?
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